Posted: June 6, 2013
If you’re a business owner, one of the primary reasons you chose to set up shop in your community doesn’t involve numbers – you simply love your town! The same probably goes for everyone from families to nonprofits…parents want to send their kids to schools where they can thrive and you rally behind the causes that strengthen the soul of the community.
For a town to truly enjoy holistic sustainability, getting all these elements to work together is key, and that is where cause marketing comes into play! You also may not be familiar with the definition of cause marketing, but you see it done on a national scale almost every day (when you hear about a company sponsoring a cause or a school’s football stadium named for a corporation, you are seeing cause marketing on a large scale).
“Brand Love” is in the Air
…To put it in even simpler terms,
cause marketing is all about creating “brand love.” In fact, according to a
2013 study from Echo Research, well over 90 percent of individuals surveyed were likely to
have a more positive image, trust and be loyal to a company engaging in cause
But if you’re a small business, resources to help create that “brand love” can be difficult. Sure, sponsorship opportunities for schools and causes are great and occasionally come along, but true cause marketing focuses on an “evergreen” approach that promotes consistent day-to-day support.
The Beginning of a Beautiful Friendship
With Go Buy Local, businesses have access to the tools to build an automatic donation into their deal, where the consumer chooses who benefits. As you read earlier in this post, engaging those consumers by “showing the love” almost immediately and automatically builds the “brand love”!
Additionally, in the spirit of community sustainability and buy local initiatives, all exchanges – from the consumer to the business to the nonprofit (on a side note to schools and causes, you can sign-up for free and easy here), 100 percent of donations are generated locally and stay local…talk about loving locals! Image: Creating Goodwill
Resoundingly, businesses that engage in cause marketing are roundly well-received by the community! For more information on cause marketing and to see how to get started, you can click here…your community will thank you!